Blind trust? The importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers-Reference-Cited by-同舟云学术

Blind trust? The importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers

Published:2021-02-17 Issue:7 Volume:40 Page:1209-1229
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Breves Priska¹^ORCID,Amrehn Jana¹,Heidenreich Anna¹,Liebers Nicole¹^ORCID,Schramm Holger¹

Affiliation:

1. Department of Media and Business Communication, University of Wuerzburg, Oswald-Kuelpe-Weg 82, Wuerzburg, Germany

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2021.1881237

Reference62 articles.

1. Exploring the relationship between celebrity endorser effects and advertising effectiveness

2. What is the best way to change self-efficacy to promote lifestyle and recreational physical activity? A systematic review with meta-analysis

3. Perceived Believability of Warning Label Information Presented in Cigarette Advertising

4. The effects of the standardized instagram disclosure for micro- and meso-influencers

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