Getting the word out on Twitter: the role of influentials, information brokers and strong ties in building word-of-mouth for brands
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://tandfonline.com/doi/pdf/10.1080/02650487.2016.1173765
Reference51 articles.
1. Exploring the relationship between celebrity endorser effects and advertising effectiveness
2. Friend me: which factors influence top global brands participation in social network sites
3. What Motivates Consumers To Re-Tweet Brand Content?
4. Everyone's an influencer
5. Social influence and the diffusion of user-created content
Cited by 102 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Differences in advertising’s effectiveness across age groups;International Journal of Advertising;2024-07
2. Investigating Innovation Diffusion in Gender-Specific Medicine: Insights from Social Network Analysis;Business & Information Systems Engineering;2024-06
3. Anne Tüketicilerin Influencer Güvenirliği ve Satın Alma Niyeti Arasında Marka Güveninin Aracı Rolü: Bir Yol Analizi;Fiscaoeconomia;2024-05-24
4. Traveler segmentation through Instagram Fashion Influencers. Mirror Tourist as a new segment consumer group;Journal of Retailing and Consumer Services;2024-05
5. Unveiling the power of social influencers in brand trust and brand identification;South African Journal of Business Management;2024-02-21
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3