Author:
Men Linjuan Rita,Tsai Wan-Hsiu Sunny
Subject
Marketing,Organizational Behavior and Human Resource Management,Communication
Reference55 articles.
1. When good brands do bad;Aaker;Journal of Consumer Research,2004
2. An examination of the factors influencing consumers’ attitudes toward social media marketing;Akar;Journal of Internet Commerce,2011
3. Building belief: A new model for activating corporate character and authentic advocacy;Arthur W. Page Society,2012
4. TV that talks back: An experimental validation of a parasocial interaction scale;Auter;Journal of Broadcasting & Electronic Media,1992
5. Intentional social action in virtual communities;Bagozzi;Journal of Interactive Marketing,2002
Cited by
100 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献