Determining Influential Users in Internet Social Networks

Author:

Trusov Michael,Bodapati Anand V.,Bucklin Randolph E.

Publisher

Elsevier BV

Reference27 articles.

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3. Impact of Entertainment Motivational Drivers on User Acceptance of Online Social Network Banner Advertising: A Gratification Perspective;Zagreb International Review of Economics and Business;2017-05-24

4. Community detection for emerging social networks;World Wide Web;2017-02-08

5. Process Analysis of the Purchasing Decision in the Social E-Commerce;SSRN Electronic Journal;2014

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