Influencer identification and selection on social networking sites: An analysis on Instagram-Reference-Cited by-同舟云学术

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Influencer identification and selection on social networking sites: An analysis on Instagram

Published:2018-11 Issue:4 Volume: Page:129-153
ISSN:1826-7386
Container-title:MERCATI & COMPETITIVITÀ
language:
Short-container-title:

Author:

De Michele Roberta,Marchi Gianluca

Publisher

Franco Angeli

Subject

General Medicine

Reference55 articles.

1. Aaker D.A. (1991). Managing brand equity. New York, NY: The Free Press.

2. Abidin C. (2016). Visibility labour: Engaging with Influencers’ fashion brands and# OOTD advertorial campaigns on Instagram. Media International Australia, 161(1): 86-100.

3. Everyone's an influencer

4. Berthon P.R., Pitt L.F., Plangger K., and Shapiro D. (2012). Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy. Business Horizons, 55(3): 261-271.

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