Delight by Design: The Role of Hedonic Versus Utilitarian Benefits
Author:
Publisher
SAGE Publications
Subject
Marketing,Business and International Management
Reference31 articles.
1. The Role of Emotions in Marketing
2. The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.
3. Measuring the hedonic and utilitarian sources of consumer attitudes
4. The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs
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