Private-Label Use and Store Loyalty
Author:
Publisher
SAGE Publications
Subject
Marketing,Business and International Management
Reference19 articles.
1. An Empirical Analysis of the Determinants of Retail Margins: The Role of Store-Brand Share
2. Understanding retail branding: conceptual insights and research priorities
3. Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions
4. An Extended Paradigm for Measurement Analysis of Marketing Constructs Applicable to Panel Data
5. Store Brands: Who Buys Them and What Happens to Retail Prices When They Are Introduced?
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