The value of introducing customer‐to‐manufacturer model by the online retailer
Author:
Affiliation:
1. School of Management Shanghai University Shanghai 200444 China
2. School of Business Changshu Institute of Technology Changshu Jiangsu 215500 China
3. School of Management Fudan University Shanghai 200433 China
Funder
China Postdoctoral Science Foundation
Publisher
Wiley
Subject
Management of Technology and Innovation,Management Science and Operations Research,Strategy and Management,Computer Science Applications,Business and International Management
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1111/itor.13023
Reference30 articles.
1. Agency Selling or Reselling? Channel Structures in Electronic Retailing
2. An Empirical Analysis of the Determinants of Retail Margins: The Role of Store-Brand Share
3. Private-Label Use and Store Loyalty
4. Shelf-space allocation of national and private brands
5. Quality investment, and the contract manufacturer’s encroachment
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