Die Verpackungsgestaltung von Handelsmarken-Copycats
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Publisher
Springer Fachmedien Wiesbaden
Link
https://link.springer.com/content/pdf/10.1007/978-3-658-39568-1_8
Reference38 articles.
1. Ailawadi, Kusum L/Koen Pauwels/Jan-Benedict E.M Steenkamp (2008): Private-Label Use and Store Loyalty, in: Journal of Marketing, Bd. 72, Nr. 6, S. 19–30, [online] https://doi.org/10.1509/jmkg.72.6.19.
2. Braak, Anne ter/Barbara Deleersnyder (2018): Innovation Cloning: The Introduction and Performance of Private Label Innovation Copycats, in: Journal of Retailing, Bd. 94, Nr. 3, S. 312–327, [online] https://doi.org/10.1016/j.jretai.2018.06.001.
3. Choi, S. Chan/Anne T. Coughlan (2006): Private label positioning: Quality versus feature differentiation from the national brand, in: Journal of Retailing, Bd. 82, Nr. 2, S. 79–93, [online] https://doi.org/10.1016/j.jretai.2006.02.005.
4. Collins-Dodd, Colleen/Tara Lindley (2003): Store brands and retail differentiation: the influence of store image and store brand attitude on store own brand perceptions, in: Journal of Retailing and Consumer Services, Bd. 10, Nr. 6, S. 345–352, [online] https://doi.org/10.1016/s0969-6989(02)00054-1.
5. Collins‐Dodd, Colleen/Judith Lynne Zaichkowsky (1999): National brand responses to brand imitation: Retailers versus other manufacturers, in: Journal of Product & Brand Management, Bd. 8, Nr. 2, S. 96–105, [online] https://doi.org/10.1108/10610429910266940.
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