Private label positioning: Quality versus feature differentiation from the national brand-Reference-Cited by-同舟云学术

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Private label positioning: Quality versus feature differentiation from the national brand

Published:2006 Issue:2 Volume:82 Page:79-93
ISSN:0022-4359
Container-title:Journal of Retailing
language:en
Short-container-title:Journal of Retailing

Author:

CHANCHOI S,COUGHLAN A

Publisher

Elsevier BV

Subject

Marketing

Cited by 221 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

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