Private Labels Strategy, Retail Profitability and Bargaining Power in the Fluid Milk Market
Author:
Affiliation:
1. Economist, Amazon.com Inc. , 3617 Evanston Ave N , 98103 Seattle , WA , USA
2. The Pennsylvania State University , 208A Armsby Building , 16802 University Park , PA , USA
Abstract
Publisher
Walter de Gruyter GmbH
Subject
General Business, Management and Accounting,Food Science
Link
https://www.degruyter.com/document/doi/10.1515/jafio-2022-0002/pdf
Reference23 articles.
1. Ailawadi, K. L., K. Pauwels, and J. B. E. Steenkamp. 2008. “Private-Label Use and Store Loyalty.” Journal of Marketing 72 (6): 19–30, https://doi.org/10.1509/jmkg.72.6.19.
2. Bauner, C., E. Jaenicke, E. Wang, and P. C. Wu. 2019. “Couponing Strategies in Competition Between a National Brand and a Private Label Product.” Journal of Retailing 95 (1): 57–66, https://doi.org/10.1016/j.jretai.2018.11.002.
3. Bergès-Sennou, F., P. Bontems, and V. Réquillart. 2004. “Economics of Private Labels: A Survey of Literature.” Journal of Agricultural and Food Industrial Organization 2 (1): 1037, https://doi.org/10.2202/1542-0485.1037.
4. Berry, S., J. Levinsohn, and A. Pakes. 1995. “Automobile Prices in Market Equilibrium.” Econometrica: Journal of the Econometric Society 63: 841–90, https://doi.org/10.2307/2171802.
5. Bonanno, A., and R. A. Lopez. 2005. “Private Label Expansion and Supermarket Milk Prices.” Journal of Agricultural and Food Industrial Organization 3 (1), https://doi.org/10.2202/1542-0485.1085.
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