Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights
Author:
Publisher
SAGE Publications
Subject
Marketing,Business and International Management
Reference46 articles.
1. Similarities in Choice Behavior Across Product Categories
2. Modeling Household Purchase Behavior with Logistic Normal Regression
3. The Impact of Category Management on Retailer Prices and Performance: Theory and Evidence
4. Price-Induced Patterns of Competition
5. An empirically derived taxonomy of retailer pricing and promotion strategies
Cited by 64 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Promotional Inventory Displays: An Empirical Analysis Using IoT Data;Manufacturing & Service Operations Management;2024-09
2. Applying the triple coherence line to in-store marketing plans to increase private label market share;Journal of Retailing and Consumer Services;2024-03
3. Strategic Visual Merchandising of New and Open-Box Products: Evidence from Experiment and Retail Data;Management Science;2023-05-15
4. The Impact of In-Store Inspirational (vs. Deal-Oriented) Communication on Spending: The Importance of Activating Consumption Goal Completion;Journal of Marketing Research;2023-04-24
5. Large-scale characterization of co-purchased food products with soda, fruits, and vegetables: association rule mining on longitudinal loyalty card grocery purchasing data in Montréal, Canada. (Preprint);2023-03-10
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3