Applying the triple coherence line to in-store marketing plans to increase private label market share
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Published:2024-03
Issue:
Volume:77
Page:103642
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ISSN:0969-6989
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Container-title:Journal of Retailing and Consumer Services
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language:en
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Short-container-title:Journal of Retailing and Consumer Services
Author:
Garrido-Morgado ÁlvaroORCID,
González-Benito Óscar
Reference64 articles.
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