Author:
Bolton Ruth N,Shankar Venkatesh
Reference52 articles.
1. Maximizing profits from periodic department store promotions;Achabal;Journal of Retailing,1990
2. The influence of prior beliefs, frequency cues, and magnitude cues on consumers’ perceptions of comparative price data;Alba;Journal of Consumer Research,1994
3. Aldenderfer, M., & Blashfield, Roger. (1984). Cluster analysis. Beverly Hills, CA: Sage Publications.
4. Pursuing the value conscious consumer: Store brand versus national brand promotions;Ailawadi;Journal of Marketing,2001
5. The impact of category management on retail prices and performance: Theory and evidence;Basuroy;Journal of Marketing,2001
Cited by
94 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献