Modeling Household Purchase Behavior with Logistic Normal Regression
Author:
Affiliation:
1. a Department of Marketing , College of Business, Ohio State University , Columbus , OH , 43210
2. b Statistics and Management Science, School of Business Administration , University of Michigan , Ann Arbor , MI , 48109
Publisher
Informa UK Limited
Subject
Statistics, Probability and Uncertainty,Statistics and Probability
Link
https://www.tandfonline.com/doi/pdf/10.1080/01621459.1994.10476863
Reference45 articles.
1. Distributions on the Simplex for the Analysis of Neutrality
2. Logistic-Normal Distributions: Some Properties and Uses
3. Bayesian Analysis of Binary and Polychotomous Response Data
4. Quality Perceptions and Asymmetric Switching Between Brands
5. The Future of Research in Marketing: Marketing Science
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