National Brands, Local Branding: Conclusions and Future Research Opportunities
Author:
Publisher
SAGE Publications
Subject
Marketing,Economics and Econometrics,Business and International Management
Reference10 articles.
1. Consumer Packaged Goods in France: National Brands, Regional Chains, and Local Branding
2. The Role of Retail Competition, Demographics and Account Retail Strategy as Drivers of Promotional Sensitivity
3. 3.Bronnenberg, Bart J. Sanjay K. Dhar, and Jean-Pierre Dubé (2006), Market Structure and Geographic Distribution of Brand Shares in Consumer Package Goods Industries, working paper, Graduate School of Business, University of Chicago.
4. Consumer Packaged Goods in the United States: National Brands, Local Branding
5. The Emergence of Market Structure in New Repeat-Purchase Categories: The Interplay of Market Share and Retailer Distribution
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