A study of customers' brand preference pattern and factors influencing brand preference in a commodity product
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Inderscience Publishers
Cited by 5 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Antecedents of Brand Strength and Its Impact on Global Branding of Indian IT Organizations;Journal of Asia-Pacific Business;2020-10-01
2. Antecedents and Outcomes of Brand Strength: A Study of Asian IT Organizations Towards Brand Sustainability;Corporate Reputation Review;2020-05-04
3. Qualitative study of challenges and strategies of Indian IT organizations toward global branding;Benchmarking: An International Journal;2019-10-15
4. Exploring the nexus between futures contracts and spot returns in the Indian commodity market;International Journal of Indian Culture and Business Management;2015
5. The effect of content credibility on consumer-based brand equity: the case of Indian television channels;International Journal of Indian Culture and Business Management;2014
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