Market Structure and the Geographic Distribution of Brand Shares in Consumer Package Goods Industries-Reference-Cited by-同舟云学术

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Market Structure and the Geographic Distribution of Brand Shares in Consumer Package Goods Industries

Published:2005 Issue: Volume: Page:
ISSN:1556-5068
Container-title:SSRN Electronic Journal
language:en
Short-container-title:SSRN Journal

Author:

Bronnenberg Bart J.,Dhar Sanjay K.,Dube Jean-Pierre H.

Publisher

Elsevier BV

Reference58 articles.

1. Food Industry Giants Spend Big Money for Prime Supermarket Shelf Space;D Alexander;Knight Ridder Tribune Business News,2003

2. Influence of Beer Brand Identification on Taste Perception;R J Allison;Journal of Marketing Research,1964

3. Advertising Intensity and R&D Intensity: Differences across industries and their impact on firm's performance;T L Andras;International Journal of Business and Economics,2003

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3. Multi-period price promotions in a single-supplier, multi-retailer supply chain under asymmetric demand information;Annals of Operations Research;2013-10-24

4. Estimating Brand Equity from Aggregate Data;SSRN Electronic Journal;2009

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