Affiliation:
1. Universiti Brunei Darussalam, Brunei
Abstract
Facebook has become widely known around the globe. This chapter applies marketing techniques to Facebook. The concern of using Facebook for both users and marketers is also elaborated in this study. Scenarios will help marketers to comprehend how knowledge management tools like plan-do-check-act (PDCA) and root cause analysis (RCA) are used in Facebook marketing. Other than the concern risk, the chapter presents the importance of using Facebook as well as the implication of these technique for future research.
Cited by
6 articles.
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1. Organisational Change and Knowledge-Sharing Strategies in Managing Risks;Advances in Computer and Electrical Engineering;2024-06-21
2. Design and Implementation of a Local Marketplace Application for Food and Beverage Businesses Using 4P’s and 4C’s Strategies;2024 Joint International Conference on Digital Arts, Media and Technology with ECTI Northern Section Conference on Electrical, Electronics, Computer and Telecommunications Engineering (ECTI DAMT & NCON);2024-01-31
3. Metaverse and Soft Skills Development Through Video Games;Advances in E-Business Research;2023-01-06
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