Design and Implementation of a Local Marketplace Application for Food and Beverage Businesses Using 4P’s and 4C’s Strategies-Reference-Cited by-同舟云学术

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Design and Implementation of a Local Marketplace Application for Food and Beverage Businesses Using 4P’s and 4C’s Strategies

Published:2024-01-31 Issue: Volume:8 Page:318-323
ISSN:
Container-title:2024 Joint International Conference on Digital Arts, Media and Technology with ECTI Northern Section Conference on Electrical, Electronics, Computer and Telecommunications Engineering (ECTI DAMT & NCON)
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Author:

Prasitsupparote Amonrat¹,Pasitsuparoad Pakorn²,Jungjit Suwimol³

Affiliation:

1. Prince of Songkla University,College of Computing,Phuket,Thailand

2. Prince of Songkla University,Faculty of Technology and Environment,Phuket,Thailand

3. Thaksin University,Faculty of Science and Digital Innovation,Computer and Information Technology Dept,Phatthalung,Thailand

Publisher

IEEE

Link

http://xplorestaging.ieee.org/ielx7/10479959/10479962/10480075.pdf?arnumber=10480075

Reference38 articles.

1. An elaboration likelihood model of consumer respond action to facebook second-hand marketplace: Impulsiveness as a moderator

2. Facebook in Venezuela

3. The e-servqual effect on the stickiness intention of marketplace during covid-19 pandemic: An empirical study in indonesia;Andriani;Journal of Asian Finance,2021

4. Buying Unicorns: The Impact of Consumer-to-Consumer Branded Buy/Sell/Trade Communities on Traditional Retail Buying Behavior

5. Platform-mediated tourism micro-entrepreneurship: implications for community-based tourism in Thailand

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