Simulating E-business Innovation Process Improvement with Virtual Teams Across Europe and Asia-Reference-Cited by-同舟云学术

Simulating E-business Innovation Process Improvement with Virtual Teams Across Europe and Asia

Published:2010-01 Issue:1 Volume:1 Page:22-41
ISSN:1947-8585
Container-title:International Journal of E-Entrepreneurship and Innovation
language:en
Short-container-title:

Author:

Strang Kenneth D.¹,Chan Cliff E.L.²

Affiliation:

1. APPC International Market Research, USA

2. University of Central Queensland, Australia

Abstract

In this article, E-business new product development innovation processes were studied at four enterprises across Europe and Asia. E-entrepreneurship innovation was improved using a quality of idea priority model. The conventional quality function deployment phase 1 matrix was revised to increase the voice of customers and engineer quality of idea decision-making. The proposed model was simulated with geographically dispersed virtual teams (based on production data). Statistical analyses were applied to test the hypothesis that an improved innovation process could better discriminate between new product return on investment pass or fail probability.

Publisher

IGI Global

Subject

Law,Management of Technology and Innovation,Business and International Management,Management Information Systems

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