PERSPECTIVE: Trends and Drivers of Success in NPD Practices: Results of the 2003 PDMA Best Practices Study*
Author:
Publisher
Wiley
Subject
Management of Technology and Innovation,Strategy and Management
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1540-5885.2009.00331.x/fullpdf
Reference11 articles.
1. Third-Generation New Product Processes;Cooper;Journal of Product Innovation Management,1994
2. PDMA Research on New Product Development Practices;Griffin;Journal of Product Innovation Management,1997
3. Product Development Cycle Time for Business-to-Business Products;Griffin;Industrial Marketing Management,2002
4. The Credibility-Cooperation Connection at the R&D-Marketing Interface;Gupta;Journal of Product Innovation Management,1988
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