Buyer Insight and Satisfaction on E-Store Shopping

Abstract

E-Shopping is a recent experience in the field of E-Business and is definitely going to be the future of shopping in the world. Now-a-days, shopping at the click of a mouse has gained much popularity. Due to fast-moving life and shortage of time, consumers are searching for their desired products in online shopping stores. Consumers are more connected than ever before and have more information and choices at their fingertips today. If e-marketers know and understand the factors affecting consumers’ satisfaction, they can further develop their marketing strategies to attract and retain customers. The aim of the study is to measure the factors that influence the buyers’ satisfaction while purchasing online. It emphasizes the importance of buyers’ satisfaction and helps the e-marketers to understand their insight towards e-store shopping.