Author:
Badri Masood A.,Davis Donald L.,Davis Donna F.
Abstract
Due to increasing global competition, the issue of
country‐of‐origin has received a great deal of attention recently.
Examines country‐of‐origin image stereotyping by businesspeople in the
Gulf States of the Middle East. Assesses the attitude of businesspeople
toward various products of seven countries: the USA, Japan, Germany,
England, France, Italy and Taiwan, that are the most active in the Gulf
States. To develop effective global marketing strategies, firms require
decisionmaking support in the form of information about the perception
of their products in the international markets. The study found that
country‐of‐origin stereotyping is present in the Gulf States market. The
study provided evidence that “Made in the USA, Japan, and
Germany” clearly emerged as most favoured countries of origin. In
addition, the image of English products trailed behind products from
other European countries except Italy. Profile differences were analyzed
statistically. Age, education, sex, and income level were variously
related to consumers′ attitudes to products made in different countries.
Subject
Management of Technology and Innovation,Marketing
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