Country-Of-Origin Bias: A Literature Review and Prescription for the Global World
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Publisher
Springer International Publishing
Link
http://link.springer.com/content/pdf/10.1007/978-3-319-11779-9_35
Reference38 articles.
1. Agarwal, Sanjeev, Kenneth R. Teas, and John K. Wong. 1997. “Entity Context and Format Induced Instability in Multi-Attribute Ratings of Country Image.” International Marketing Review. 14: 486–504.
2. Badri, Masood A., Donald L. Davis, and Donna F Davis. 1995. “Decision Support for Global Marketing Strategies: The Effect of Country of Origin on Product Evaluation.” The Journal of Product and Brand Management. 5:49–64.
3. Bartels, Robert. 1968. “Are Domestic and International Markets Dissimilar?” Journal of Marketing. 32(July): 56–62.
4. Bilkey, Warren J. and Erik Nes. 1982. “Country-of-Origin Effects on Product Evaluations.” Journal of International Business Studies. Spring/Summer:89–99.
5. Boddewyn, J. 1966. “A Construct for Comparative Marketing Research.” Journal of Marketing Research. III(May): 149.
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