Fashion Brands and Emerging Markets’ Opportunities: A Literature Review from a Consumer Behaviour and Marketing Perspective

Author:

Sestino Andrea,Di Matteo Serena,Amatulli Cesare

Publisher

Springer International Publishing

Reference78 articles.

1. Abimbola, T., Trueman, M., Iglesias, O., Liu, F., Li, J., Mizerski, D., & Soh, H. (2012). Self-congruity, brand attitude, and brand loyalty: A study on luxury brands. European Journal of Marketing, 46(7–8), 922–937.

2. Amatulli, C., De Angelis, M., Sestino, A., & Guido, G. (2021). Omnichannel shopping experiences for fast fashion and luxury brands: An exploratory study. In Developing successful global strategies for marketing luxury brands (pp. 22–43). IGI Global.

3. Amatulli, C., & Guido, G. (2011). Determinants of purchasing intention for fashion luxury goods in the Italian market. Journal of Fashion Marketing and Management: An International Journal, 5(1), 123–136.

4. Amed, I., Balchandani, A., Beltrami, M., Berg, A., Hedrich, S., & Rölkens, F. (2019). The State of Fashion 2019: A year of awakening. Retrieved July 31, 2020, from https://www.mckinsey.com/industries/retail/our-insights/the-state-of-fashion-2019-year-of-awakening

5. Amed, I., Berg, A., Brantberg, L., Hedrich, S., Leon, J., & Young, R. (2016). The State of Fashion 2017. The Business of Fashion and McKinsey & Company. Retrieved July 31, 2020, from https://www.mckinsey.com/~/media/McKinsey/Industries/Retail/Our%20Insights/The%20state%20of%20fashion/The-state-of-fashion-2017-McK-BoF-report.ashx

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