Genuine brands or high quality counterfeits: An investigation of luxury consumption in China

Author:

Jiang Ling1,Shan Juan2

Affiliation:

1. Peter B. Gustavson School of Business; University of Victoria

2. School of Management; Shanghai University

Publisher

Wiley

Subject

Management of Technology and Innovation,Marketing,Public Administration,Business and International Management

Reference68 articles.

1. Consumer evaluations of brand extensions;Aaker;Journal of Marketing Research,1990

2. Country-of-origin effects on purchasing managers' product perceptions;Ahmed;Industrial Marketing Management,1994

3. Consumer Misbehaviour: Why People Buy Illicit Goods;Albers-Miller;Journal of Consumer Marketing,1999

4. Spot the difference: consumer responses towards counterfeits;Ang;Journal of Consumer Marketing,2001

5. Atsmon , Y. Dixit , V. Wu , C. 2011 Tapping China's luxury-goods market http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/tapping-chinas-luxury-goods-market

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