1. Consumer evaluations of brand extensions;Aaker;Journal of Marketing Research,1990
2. Country-of-origin effects on purchasing managers' product perceptions;Ahmed;Industrial Marketing Management,1994
3. Consumer Misbehaviour: Why People Buy Illicit Goods;Albers-Miller;Journal of Consumer Marketing,1999
4. Spot the difference: consumer responses towards counterfeits;Ang;Journal of Consumer Marketing,2001
5. Atsmon , Y. Dixit , V. Wu , C. 2011 Tapping China's luxury-goods market http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/tapping-chinas-luxury-goods-market