The relationship between functional theory of attitudes and purchase intention of counterfeit luxury sunglasses: A moderated moderated-mediation conditional model-Reference-Cited by-同舟云学术

The relationship between functional theory of attitudes and purchase intention of counterfeit luxury sunglasses: A moderated moderated-mediation conditional model

Published:2022-06-14 Issue:4 Volume:13 Page:304-327
ISSN:2093-2685
Container-title:Journal of Global Fashion Marketing
language:en
Short-container-title:Journal of Global Fashion Marketing

Author:

Singh Anurag¹^ORCID,Patel Ashok Kumar¹^ORCID,Parayitam Satyanarayana²^ORCID

Affiliation:

1. Institute of Management Studies, Banaras Hindu University, Varanasi, India

2. Department of Management and Marketing, Charlton College of Business, University of Massachusetts Dartmouth, North Dartmouth, MA, USA

Publisher

Informa UK Limited

Subject

Management of Technology and Innovation,Marketing,Strategy and Management,Cultural Studies

Link

https://www.tandfonline.com/doi/pdf/10.1080/20932685.2022.2061554

Reference109 articles.

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3. Structural equation modeling in practice: A review and recommended two-step approach.

4. Spot the difference: consumer responses towards counterfeits

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