Author:
Anderson Ronald,Engledow Jack
Publisher
Oxford University Press (OUP)
Subject
Marketing,Economics and Econometrics,Arts and Humanities (miscellaneous),Anthropology,Business and International Management
Cited by
51 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Sentiment toward marketing: a comparison of German and US students;International Journal of Commerce and Management;2015-03-02
2. Cross-Cultural Differences in Consumer Response to Nutrition Labeling;Proceedings of the 1995 World Marketing Congress;2015
3. Spurious Awareness in the Wine Industry;Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference;2015
4. A Study of Country of Manufacturer Impact on Consumer Perceptions;Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference;2014-10-15
5. Emergence of Market Orders: Audience Interaction and Vanguard Influence;Organization Studies;2013-12-20