Sentiment toward marketing: a comparison of German and US students

Author:

Burns David,Gupta Pola B.,Buerke Günter

Publisher

Emerald

Subject

Strategy and Management,Business and International Management

Reference44 articles.

1. Constructions of religiosity, subjective well-being, anxiety, and depression in two cultures: Kuwait and USA

2. Abidiwan-Lupo, J. (2008), “The green marketing machine: tackling green advertising in the automobile industry”,Journal of Science, Technology & Environmental Law, Vol. 27 No. 2, pp. 359-380.

3. Critical theory and consumer marketing

4. A Factor Analytic Comparison of U.S. and German Information Seekers

5. Aggregate convergence and sectoral specialization in innovation

Cited by 2 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Gender and socio-economic differences in South African consumers’ sentiments toward marketing practices;Journal of Marketing and Consumer Behaviour in Emerging Markets;2023-10-26

2. Understanding Consumer Sentiments Towards Marketing: An Investigation in Indian Context;Vision: The Journal of Business Perspective;2021-07-22

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