A Study of Country of Manufacturer Impact on Consumer Perceptions-Reference-Cited by-同舟云学术

A Study of Country of Manufacturer Impact on Consumer Perceptions

Published:2014-10-15 Issue: Volume: Page:115-119
ISSN:2363-6165
Container-title:Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference
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Author:

Hugstad Paul S.,Durr Michael

Publisher

Springer International Publishing

Link

http://link.springer.com/content/pdf/10.1007/978-3-319-11101-8_24

Reference20 articles.

1. Anderson, Ronald and Jack Engledow. "A Factor Analytic Comparison of U.S. and German Information Seekers," Journal of Consumer Research, Vol. 3 (March 1977).

2. Bilkey, Warren, and Ness. "Country-of-Origin Effects on Product Evaluations," Journal of International Business Studies, 12 (Spring/ Summer), pp. 89–99.

3. Chasin, Joseph B. and Eugene D. Jaffe. "Industrial Buyer Attitudes Toward Products Made in Eastern Europe," Columbia Journal of World Business (Summer 1979), pp. 74–81.

4. Elinder, Erik. "How International Can European Advertising Be?", Journal of Marketing, Vol. 29 (April 1965), pp. 7–11.

5. Foote, Cone, and Belding. "American Trade with Foreign Nations and the Quality of Japanese-Made Products," Executive Briefings/Daily Survey, Chicago: FCB, 1976.

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