New Products
Author:
Publisher
Emerald
Subject
Marketing,Business and International Management
Reference10 articles.
1. Cooper, R.G. (1990), “New Products: What Distinguishes the Winners”,Research and Technology Management, November‐December, pp. 27‐31.
2. Cooper, R.G. (1994), “Debunking the Myths in New Product Management”,Research & Technology Management, July.
3. Success factors in product innovation
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