Author:
Cooper R.G.,Kleinschmidt E.J.
Reference13 articles.
1. New Product Management for the 1980's;Booz-Allen & Hamilton,1982
2. Winning at the New Products;Cooper,1986
3. The Performance Impact of Product Innovation Strategies;Cooper;European J. Marketing,1984
4. Project NewProd: Factors in New Product Success;Cooper;European J. Marketing,1980
5. The Dimensions of Industrial New Product Success and Failure;Cooper;J. Marketing,1979
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324 articles.
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