Project NewProd: Factors in New Product Success-Reference-Cited by-同舟云学术

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Project NewProd: Factors in New Product Success

Published:1980-05 Issue:5/6 Volume:14 Page:277-292
ISSN:0309-0566
Container-title:European Journal of Marketing
language:en
Short-container-title:European Journal of Marketing

Author:

Cooper Robert G.

Publisher

Emerald

Subject

Marketing

Reference21 articles.

1. Why new industrial products fail

2. The Dimensions of Industrial New Product Success and Failure

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