Why new industrial products fail-Reference-Cited by-同舟云学术

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Why new industrial products fail

Published:1975-12 Issue:6 Volume:4 Page:315-326
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Cooper Robert G.

Publisher

Elsevier BV

Subject

Marketing

Reference6 articles.

1. Directory of Scientific Research and Development Establishments in Canada,1969

2. Toward More Successful Venture Management;Hlavacek;Journal of Marketing,1974

3. New Products: Assesing Commercial Potential, Management Bulletin #88;Konopa,1968

4. Why New Products Fail;National Industrial Conference Board;The Conference Board Record,1964

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