Affiliation:
1. Amity University Uttar Pradesh, Greater Noida Campus, India
2. Chandigarh University, India
3. Graphic Era Hill University, Haldwani, India
Abstract
Data analytics is transforming virtual and hybrid event planning with quantifiable goals, real-time analytics, and many data sources. Modern technologies like emotional analytics, AI-driven predictive analytics, quantum computing, and others boost customization, engagement, and event immersion. Extended reality (XR) analytics, edge AI, and hyper-personalization provide unmatched participant experiences. An analytical attitude, coordinated leadership, and extensive team training are necessary. Participants' privacy is protected by data security and ethics. Data analytics affects decision-making, customization, innovation, and technology adoption, making virtual and hybrid events more engaging. It signals a shift toward a flexible, life-changing event experience in the data-driven future.