New Products: What Distinguishes the Winners?
Author:
Affiliation:
1. McMaster University, Hamilton, Ontario, Canada
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Strategy and Management,General Engineering
Link
https://www.tandfonline.com/doi/pdf/10.1080/08956308.1990.11670699
Reference8 articles.
1. Booz-Allen & Hamilton (1982); New Product Winners and Losers (New York: Booz-Allen & Hamilton), p. 7.
2. Predevelopment activities determine new product success
3. The new product process: A decision guide for management
4. Stage-gate systems: A new tool for managing new products
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