Searching for Dependencies between Business Strategies and Innovation Outputs in Manufacturing: An Analysis Based on CIS

Abstract

A modern enterprise can use changes in its environment as an opportunity to create new products and services, constituting a competitive advantage. This ability is in turn determined by its adopted business strategy. The aim of this study is an attempt to find the relationship between business strategies used in industrial enterprises and their effects in the form of various types of innovations. Our research covered innovative manufacturing companies from selected EU member states and Turkey. Two research hypotheses were formulated: H1: The importance of business strategies to innovative companies is different between countries. H2: The clusters identified are not homogeneous in terms of the innovation outputs achieved by the companies. Our analyses are based on data derived from the CIS 2018 for the period of 2016–2018. To verify these hypotheses, statistical methods were used, including a cluster analysis. The results of the analysis indicate that the manufacturing companies in the surveyed countries apply various combinations of business strategies, which may translate into results in terms of innovation. Business process innovations are dominated by new or improved methods for producing goods or providing services.