Author:
Suomi Kati,Kuoppakangas Päivikki,Hytti Ulla,Hampden-Turner Charles,Kangaslahti Jukka
Abstract
Purpose
– The purpose of this paper is to explore the dilemmas that challenge reputation management in the context of higher education (HE).
Design/methodology/approach
– The paper introduces one Finnish multidisciplinary master's degree programme as a case in point. The empirical data comprises a student survey and semi-structured interviews with internal and external stakeholders whose work relates to the master's degree programme in question.
Findings
– The findings identify different types of dilemmas arising from collaboration between stakeholders of HE.
Practical implications
– The paper demonstrates how the dilemma-reconciliation method can be used to enhance reputation management in HE.
Originality/value
– The novelty of the paper is in applying dilemma theory (Hampden-Turner and Trompenaars, 2000) in parallel with reputation theories. Dilemma theory attributes reputation risks to conflicting aims.
Subject
Organizational Behavior and Human Resource Management,Education,Organizational Behavior and Human Resource Management,Education
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