Somehow bogged down: why current discussions on measuring HEI reputation go round in circles, and possible ways out
Author:
Affiliation:
1. School of Business, Mainz University of Applied Sciences, Mainz, Germany
2. Department for Business Studies, Baden-Wuerttemberg Cooperative State University Mosbach, Mosbach, Germany
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/08841241.2024.2305637
Reference140 articles.
1. Corporate Reputation Measurement: Alternative Factor Structures, Nomological Validity, and Organizational Outcomes
2. Development of a model to analyze HEI image: a case based on a private and a public university
3. A review of balanced scorecard framework in higher education institution (HEIs);Al-Hosaini F. F.;International Review of Management and Marketing,2015
4. Making and Measuring Reputations
5. Setting the Stage: Global Competition in Higher Education
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1. Three Root Causes for the Impasse in Reputation Measurement for Higher Education Institutions;Marketing of Scientific and Research Organizations;2024-06-01
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