Understanding student perception and identification in cobranded UK HEIs based on consumer-company identification theory
Author:
Affiliation:
1. School of Leadership & Management, University of Bedfordshire, Luton, UK
2. The Claude Littner Business School, University of West London, London, UK
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/08841241.2024.2379256
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2. Corporate identity, corporate branding and corporate reputations;Abratt R.;European Journal of Marketing,2012
3. Antecedents and Consequences of Customer-Company Identification: Expanding the Role of Relationship Marketing.
4. Altbach, P. G., & Levy, D. C. (2005). Private higher education: A global revolution. Brill.
5. Projecting university brand image via satisfaction and behavioral response;Alwi S.;Qualitative Market Research: An International Journal,2019
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
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