Are brands forever? How brand knowledge and relationships affect current and future purchases
Author:
Publisher
Emerald
Subject
Management of Technology and Innovation,Marketing
Reference25 articles.
1. Dimensions of Brand Personality
2. An empirical comparison of consumer-based measures of brand equity
3. The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior
4. The importance of customer satisfaction in explaining brand and dealer loyalty
5. The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
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