The effect of corporate discourses in brand awareness and legitimacy: The rhetorical analysis of an automobile brand-Reference-Cited by-同舟云学术

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The effect of corporate discourses in brand awareness and legitimacy: The rhetorical analysis of an automobile brand

Published:2024-08 Issue: Volume: Page:
ISSN:1029-3132
Container-title:Asia Pacific Management Review
language:en
Short-container-title:Asia Pacific Management Review

Author:

Şahiniz Selin,Ustabaş Ayfer,Afacan Fındıklı Mine

Publisher

Elsevier BV

Reference114 articles.

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4. Turkiyedeki moda markalarının sosyal medya uzerinden hedef kitleleri i̇le kurdukları i̇letisim ve sosyal musteri i̇liskileri yonetimi;Akıncı;Akdeniz Iletisim,2016

5. Social identity theory and organization;Ashforth;Academy of Management Review,1989

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