When creative consumers go green: understanding consumer upcycling
Author:
Publisher
Emerald
Subject
Management of Technology and Innovation,Marketing
Reference33 articles.
1. Creative consumers in impoverished situations
2. Creative consumers: awareness, attitude and action
3. Ad Lib: When Customers Create the Ad
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4. Boosting Upcycled Value: Evidence from an Emerging Economy;Journal of International Consumer Marketing;2024-08-06
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