Creative consumers: awareness, attitude and action-Reference-Cited by-同舟云学术

Creative consumers: awareness, attitude and action

Published:2011-11 Issue:7 Volume:28 Page:500-507
ISSN:0736-3761
Container-title:Journal of Consumer Marketing
language:en
Short-container-title:Journal of Consumer Marketing

Author:

Berthon Pierre,Campbell Colin,Pitt Leyland,McCarthy Ian

Publisher

Emerald

Subject

Marketing,Business and International Management

Reference9 articles.

1. When customers get clever: Managerial approaches to dealing with creative consumers

2. Profiles of Product Innovators Among Large U.S. Manufacturers

3. Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis

4. Measuring organizational performance in the absence of objective measures: The case of the privately-held firm and conglomerate business unit

5. Gilbertson, S. (2007), “Netflix hack enables play‐anywhere downloads”, Wired, 8 August, available at: http://blog.wired.com/monkeybites/2007/08/netflix‐hack‐en.html.

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