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Gaining Superior Performance of New Products in the Telecommunications Industry

  • Published:1994-12 Issue:4 Volume:9 Page:19-32
  • ISSN:0885-8624
  • Container-title:Journal of Business & Industrial Marketing
  • language:en
  • Short-container-title:Jnl of Bus & Indus Marketing

Author:

Barczak Gloria

Publisher

Emerald

Subject

Marketing,Business and International Management

Reference17 articles.

1. Ansoff, H.I. and Stewart, J.M. (1967), “Strategies for a Technology‐based Business”,Harvard Business Review, November‐December, pp. 10‐22.

2. Bart, C. (1988), “New Venture Units: Use Them Wisely to Manage Innovation”,Sloan Management Review, Summer, pp. 35‐43.

3. The impact of new product strategies

4. Overall corporate strategies for new product programs

5. Industrial firms' new product strategies

Cited by 7 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The role of innovation capability in the relationship between marketing capability and new product development: evidence from the telecommunication sector;European Journal of Innovation Management;2020-10-20

2. Evaluating the Relationship of Firm Strategic Orientations and New Product Development Program Performance;Journal of Marketing Theory and Practice;2013-10

3. New product success: empirical evidence from SMEs in China;Journal of Business & Industrial Marketing;2013-08-19

4. Technology Synergy, Product Characteristics, and New Product Performance: A Meta-Analytic Review;Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration;2012-11-22

5. New product development projects and project manager skill sets in the telecommunications industry;International Journal of Managing Projects in Business;2009-04-03
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