Gaining Superior Performance of New Products in the Telecommunications Industry

Author:

Barczak Gloria

Publisher

Emerald

Subject

Marketing,Business and International Management

Reference17 articles.

1. Ansoff, H.I. and Stewart, J.M. (1967), “Strategies for a Technology‐based Business”,Harvard Business Review, November‐December, pp. 10‐22.

2. Bart, C. (1988), “New Venture Units: Use Them Wisely to Manage Innovation”,Sloan Management Review, Summer, pp. 35‐43.

3. The impact of new product strategies

4. Overall corporate strategies for new product programs

5. Industrial firms' new product strategies

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1. The role of innovation capability in the relationship between marketing capability and new product development: evidence from the telecommunication sector;European Journal of Innovation Management;2020-10-20

2. Evaluating the Relationship of Firm Strategic Orientations and New Product Development Program Performance;Journal of Marketing Theory and Practice;2013-10

3. New product success: empirical evidence from SMEs in China;Journal of Business & Industrial Marketing;2013-08-19

4. Technology Synergy, Product Characteristics, and New Product Performance: A Meta-Analytic Review;Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration;2012-11-22

5. New product development projects and project manager skill sets in the telecommunications industry;International Journal of Managing Projects in Business;2009-04-03

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