Evaluating the Relationship of Firm Strategic Orientations and New Product Development Program Performance

Author:

Srivastava Prashant1,Yoo Jaewon2,Frankwick Gary L.3,Voss Kevin E.4

Affiliation:

1. a Department of Marketing, LeBow College of Business, Drexel University, Philadelphia, PA

2. b Entrepreneurship and Small Business Department, Soongsil University, Seoul, South Korea

3. c College of Business, University of Texas at El Paso, El Paso, TX

4. d Spears School of Business, Oklahoma State University, Stillwater, OK

Publisher

Informa UK Limited

Subject

Marketing

Reference71 articles.

1. The Contingent Value of Responsive and Proactive Market Orientations for New Product Program Performance;Kwaku Atuahene-Gima;Journal of Product Innovation Management,2005

2. Gaining Superior Performance of New Product in the Telecommunications Industry;Gloria Barczak;Journal of Business & Industrial Marketing,1994

3. Firm Resources and Sustained Competitive Advantage;Jay Barney;Journal of Management,1991

4. The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations;Reuben Baron;Journal of Personality and Social Psychology,1986

5. The Relationship Between Corporate Entrepreneurship and Strategic Management;Bruce Barringer;Strategic Management Journal,1999

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