The Contingent Value of Responsive and Proactive Market Orientations for New Product Program Performance*
Author:
Publisher
Wiley
Subject
Management of Technology and Innovation,Strategy and Management
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1540-5885.2005.00144.x/fullpdf
Reference48 articles.
1. An Exploratory Analysis of the Impact of Market Orientation on New Product Performance
2. Market orientation and innovation
3. Cross-Functional Influence in New Product Development: An Exploratory Study of Marketing and R…D Perspectives
4. An Empirical Investigation of the Effect of Market Orientation and Entrepreneurship Orientation Alignment on Product Innovation
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