1. The Misuse of Marketing—An American Tragedy;Bennett;Business Horizons,1981
2. Linking Technological and Business Planning;Bitondo;Research Management,1981
3. Market Share—A Key to Profitability;Buzzell;Harvard Business Review,1975
4. Measuring the Performance of R&D Departments;Collier;Research Management,1977
5. Why New Industrial Products Fail;Cooper;Industrial Marketing Management,1975