The impact of new product strategies-Reference-Cited by-同舟云学术

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The impact of new product strategies

Published:1983-01 Issue:4 Volume:12 Page:243-256
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Cooper Robert G.

Publisher

Elsevier BV

Subject

Marketing

Reference19 articles.

1. Linking Technological and Business Planning;Bitondo;Research Management,1981

2. Market Share — A Key to Profitability;Buzzell;Harvard Business Revies,1975

3. Measuring the Performance of R&D;Collier;Research Management,1977

4. Why New Industrial Products Fail;Cooper;Industrial Marketing Management,1975

5. Identifying Industrial New Product Success: Project NewProd;Cooper;Industrial Marketing Management,1979

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5. Emerging Market Footholds and Knowledge: An Examination of New Product Launch Performance;Journal of Business Logistics;2019-10-09

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